About Our Honda Dealership in El Cerrito, CA

A Bit About Ken and the Power of Dreams

Ken was born in Livermore — we won’t say exactly when, but he’ll admit that he’s been around to witness most of the growth in this area — and the Harvey family roots go back into the founding days of the Tri-Valley in the 1850’s.

When Ken Harvey opened his small motorcycle shop back in 1954, little did he know that many years later his name would adorn the storefront of a Honda dealership stocking 600 cars and covering over 7 acres. But Ken wasn’t thinking about that at the time. Instead, he was thinking about ways to satisfy each and every customer who walked into his store. Yet it was his dream to keep building that small business and continue serving more and more Northern Californians.

Now, more than 50 years later, the motorcycles have changed to automobiles, and the showroom is a little bigger, but the focus of those working at the El Cerrito Honda Honda remain the same as Ken’s. If you ask an employee why they like working for the Ken Harvey organization, the answer will most likely include the warm family atmosphere and how they are able to extend it to every customer. And, in a time when large public companies are buying out one car dealership after another, El Cerrito Honda continues to be privately held, ensuring the family values they have been known for stay intact, along with their unwavering focus on customer satisfaction.

A racer and mechanic first and foremost, Ken has held speed records at Bonneville on a Honda motorcycle, ridden for factory motorcycle teams and still is building engines and welding together cars to race with his race team. Ken’s team won the Best Crew Award for SCCA Pro Racing’s World Challenge series, and competed at the professional level from 1990 to 2003 full time.